"The Rocket City" Huntsville, AL

EVORA USA is America's only authorized importer of EVORA products! Founder & CEO, Renja Schmidt, wanted to bring her beloved EVORA business & products with her when she and her family immigrated from Germany; however, American immigration regulations required her to bring a part of her culture with her. Renja strategically planned and addressed this challenge.


In 2008, Renja and her family opened the Schnitzel Ranch, Huntsville's favorite German restaurant for "real German food" and the best imported German beers!" 


Schnitzel Ranch celebrated its 11th year of successful operations in 2019 at its successful downtown Huntsville location (501 Church St). Renja, true to her innate business acumen and servant nature, never misses a chance to network with others to achieve continued success despite challenges. For Renja, "success is sharing with others." She and her teams offer everyone the opportunity to better their lives with honest, hard work.

In June of 2015, Renja's dream of bringing EVORA to the United States officially "launched" in Huntsville, Alabama's "Rocket City." 


EVORA USA hosted ribbon cutting ceremonies for local, state, and international dignitaries at The EVORA Center, located at 4950 Memorial Parkway NW) in June of 2014.

The EVORA Center houses the corporate offices, a retail shop, and a modern training & community center. With the approval and resounding applause of EVORA Germany's founding family (The Matousek's) & EVORA Germany's VP of Sales (Mr. Hickmann); dignitaries from state and local government; and a host of community guests EVORA USA "launched" into a bright future. A launch that had been over a decade in planning!


Today... EVORA USA serves wholesale & retail business partners across the continental United States. From every state in the continental US, customers have access to the premier, highest quality products from EVORA.

In 2018, EVORA USA initiated their "digital strategic initiative." This initiative modernizes & continuosuly increases digital enhancements to wholesale & retail operations. A strategic partnership with AMAZON Marketplace will offer access to EVORA products to American consumers at Amazon.com when the transition engages. While the dramatic retooling and digital expansion of corporate operations will be passionately focused on "ease of consumer shopping" & "premier customer service capabilities." This exciting phase of operational expansion and growth is tentatively planned for full execution & customer engagement by the Summer of 2019! 


Thank you to all of our partners across America, none of this would be possible without you, our cherished partners and associates. The past few years have truly been on target for creating "a beautiful life," together!